Too many stories—especially those from marginalized and historically silenced communities—get pushed to the margins or erased entirely. As a forever‑curious strategist coloring outside the industry’s lines, I blend cultural fluency with data‑backed rigor to craft people‑first communications that uplift overlooked narratives and fuel the empowerment of underrepresented communities.

Finding out the “why” invigorates me. Understanding the cognitive dissonance that occurs in people’s everyday lives and how it affects their purchasing decisions fascinates me. I help companies move at the “speed of culture”. I embrace complexity and aim to be a “culture add” and not a “culture fit”. If you’re looking for a creative problem solver with an eye for cultural nuance and a passion for bringing human truths to life, your search ends here.

With more than five years in brand and cultural strategy, I've built work across automotive, financial services, energy, CPG, and QSR, from audience research and brand positioning to CRM journeys and dynamic creative frameworks. I also write Culturally Curious, a newsletter on the trends shaping consumer behavior, and speak on consumer insight, cultural trends, and inclusive marketing.